Quick! Close your eyes and think of mustard. Bet you your last hot dog you pictured a bright yellow condiment in a bright yellow bottle, just like everyone else. Well, that just wasn’t good enough for Gulden’s, so they put a slick and delicious twist on the classic condiment we all know and love. With high-quality mustard seeds, a black bottle (GASP!) and a super classy version made with Chablis wine, the world would soon come to realize that Gulden’s Mustard is just…different.
Gulden’s. Dare to Be Different.
PASSION PROJECT - WIP
ROLE Concept, Art Direction, Copy
TVC
"Different”
“Bold”
